The blockbuster hit The Hunger Games was the third largest grossing movie released in history and even has meaning here in San Luis Obispo County. Did you know that the movie is sponsoring hunger relief throughout the country and even worldwide? To find out how you can get involved go to the Hunger Games website for more information – 25% of each donation will benefit Feeding America supporting hunger locally, while 75% will go to World Food Programme a global hunger relief organization. To support local hunger relief visit www.slofoodbank.org.
The underlying meaning of the movie is, of course, subject to the interpretation of the individual that spends the $8 bucks to go see the movie. Yes, I know that’s cheap, but that’s what I paid on a weekday afternoon as a senior, not including the bucket of popcorn and diet soda I shared with my wife.
So here’s my interpretation of Hunger Games, it is a futuristic look in the mirror. I’m sitting there being entertained (and I was – I recommend it), pleased with my successful planning to only spend about $26 between the two of us (my wife didn’t have any of the popcorn as it turned out, but it somehow disappeared before the movie was over.) That $26 would have provided 182 healthy meals for some of the 44,000 residents in our county. The largest population we serve is children whose families are dealing with the anxiety of their frightening economic situation.
It took me awhile to even want to see the movie because of its central plot – children who are forced to fight one another to their deaths. The surviving child rises to fame and glory, a beautiful home and gourmet food security – all in the guise of reminding them of what a great country they live in.
While my wife has read all three books in the Hunger Games series, I will admit to only watching the first movie. I’m looking forward to seeing whether there is something more in The Hunger Games II and III – perhaps some path that might help to lead America (oops! I mean Panem) away from a token treatment of hunger and the social ills it creates toward genuine concern and structural change that will fulfill our dream of freedom and justice for all. Until then, it’s just a game…
Hunger Hurts Everyone is a social media awareness campaign featuring a series of videos of clients, employees and volunteers involved with the Food Bank Coalition. “We hope the community will take away from the videos the fact that hunger does hurt everyone,” said Megan Chicoine,Volunteer Coordinator for the Food Bank Coalition.
The videos were created to educate the San Luis Obispo county residents about the diversity of people affected by hunger in the community. Lucy Escarcega, a former Food Bank client and current volunteer, said most people including herself would never expect to utilize the food bank but then end up needing to. “Unexpected circumstances happen to everyone,” she said. “The clients who use the Food Bank come from all walks of life and due to the economy, we see a lot of families and children.”
The “Hunger Hurts Everyone” videos also reveal what motivates individuals to donate their time to help the program. Frank Hernandez has built a strong connection to the program by volunteering over the years, and wishes to see the coalition’s younger volunteer base grow. “It’s very rewarding, knowing that I can help these people,” he said. “I came here one day and saw all of the elderly volunteers passing out food and I said to myself that I could do it too.”
Cal Poly public relations students teamed up with the Food Bank to create the “Hunger Hurts Everyone” social media campaign and helped launch the Food Banks first video-based awareness campaign. To view the “Hunger Hurts Everyone” campaign visit YouTube or click on the links below:
Have you ever imagined how much better the future will be because of the good you do? Imagine the difference a healthy meal makes in a day, compared to no meal at all. Imagine how providing 3,850,000 healthy meals a year affects the future. That’s what we and our agency partners provide to people struggling to survive in San Luis Obispo County. Your help is truly the gift of a better life. To put it another way, your gift multiplies as it provides a new perspective, a new start, and a new future.
At the Food Bank we like to imagine. We imagine what a child will be like 20 years from now because he or she had access to nutritious food. That’s not hard to imagine. The founder of Facebook was just a child 20 years ago. What a difference this young man’s imagination has made in the world. Not every child will invent new software and run a huge company, but is it any less significant to be a loving parent, to encourage creative and productive work skills, or to nurture a family both emotionally and physically? Your legacy is guaranteed due to the number of meals we can serve, with kindness, on your behalf as you help us fight hunger.
Our friend, Mr. Alan Feinstein, had the imagination to see how his investment in the future could grow through the productive lives of the people he helped. In fact, he’s matching a portion of his wealth to your support with his own gift of $1 million to Food Banks across the country. You can learn more about him at www.feinsteinfoundation.org. Although we cannot all be Alan Feinstein, your contribution is no less significant. You also touch the lives of thousands of children, families, homeless, or struggling people trying to get back on their feet with your own investment in their future.
We use what you give us to obtain fresh produce for those in need in our county. Produce is often not accessible to them because it is expensive compared to less healthy foods. We glean, rescue, and purchase local produce at cooperative rates from local farmers, and many donate produce to us on a regular basis. In 2011, we distributed 2.6 million lbs. of produce to over 44,000 of your neighbors in need in SLOCounty.
Generosity is the imagination to see the good that begins with your gift. The rest is as natural as the body receiving the benefit of a fresh apple or a florette of broccoli. Please add your imagine to Mr. Feinstein’s through your investment in our future.
Compared to large metropolitan areas, our Food Bank is considered small do to the size of our county. This results in many staff members wearing multiple hats, not allowing us to have paid staff in some of the positions that would provide professional expertise in areas of great need. For example, we don’t have a nutritionist on staff to lead our nutrition outreach. This person would champion our effort not only to provide healthy food, but also administer a county-wide program on nutrition education that is tailored to the foods we distribute to them.
It’s one thing to provide healthy food, and another to educate and inspire people who may not have a palate or be familiar to food items that are good for them. That’s why we are so pleased to be collaborating with the Department of County Health. Through this partnership we will provide nutrition education through cooking demonstrations and tastings at our county-wide distribution sites. The food utilized in these demonstrations will be paired monthly with what the Food Bank has available for distribution.
Public Health educators will be doing onsite education using the produce that is being distributed that day! Take broccoli for example. While people are waiting in line, they will have an opportunity:
- Share their personal experiences with broccoli
- Learn about the nutritional benefits of broccoli,
- Learn tips on buying and storing broccoli, and
- Discuss ideas on how broccoli can be increased in meal planning on a regular basis.
This is a great example of how in our relatively small county, collaboration, can accomplish even greater things than we could independently. It’s not a bad model for larger counties and the whole country. What do you think?
Over 150 volunteers throughout the county gathered together to serve for the 2012 Martin Luther King Jr. National Day of Service. On Saturday, January 14th & Monday, January 16th volunteers distributed and collected bags of non-perishable food items. Together the volunteers collected 14,373 lbs. of food for those in need in SLO County.
This year the Food Bank marked a new partnership with AmeriCorps and Cal Poly’s Student Life and Leadership. The local AmeriCorps VIP’s assisted with volunteer recruitment and site management. Their passion for service shined during this event. Jim Rodger, Cambria Site Leader said, “we have a lot of old retired folks in Cambria who are tireless volunteers. But is very encouraging to see younger folks who are also directing their efforts to helping those amongst us who are less fortunate. I soaked up some of your enthusiasm…hope you still have some left.”
While volunteers were busy distributing bags, Harlan Hobgood and his friends of Avila Beach 55-and over Senior Community chose to circulate 200 envelopes to their friends and neighbors. Harlan and his team decided to gather money knowing that the Food Bank can stretch each dollar farther that we can by rummaging through our pantry. As Harlan stated, “we buy and bag the groceries, we will pay retail prices while the things we buy may or may not fit with the food most needed at the Food Bank. On the other hand, if you had the money instead then you could buy things wholesale (a lot more groceries for the buck) and make sure that they were the most needed items with highest demand”. The Avila Beach group collected $1,064, which will provide 10,640 lbs. of food or 7,448 nutritious meals.
After another successful year of service on MLK Day, the Food Bank looks forward to expanding the day of service and recruiting more volunteers next year. Thank you to all of our supporters, who made it a day on, not a day off!
Check out these articles highlighting the event:
Fourth Annual Martin Luther King Jr. Day of Service Food Drive
AmeriCorps, Cal Poly Student Life and Leadership, and the Food Bank Coalition of San Luis Obispo County are teaming up to honor the Martin Luther King Jr. Day of Service in 2012.
Volunteers throughout the county will go door-to-door delivering 10,000 bags asking for food and monetary donations for the Food Bank on Saturday January 14th and volunteers will return on Monday January 16th to pick up the bags filled with donated food items. This is your chance to be part of the solution to one of America’s most pressing national and local problems, hunger.
Each year Americans are asked to take time to remember the life and service of Dr. Martin Luther King Jr. and answer his question “what are you doing for others”? Dr. King believed that an individual could not really begin to live until they were able to rise above their own individual concerns and take interest and action in the broader issues affecting humanity. Much of Dr. King’s legacy goes beyond his campaign in the civil rights movement and touches on his service to others.
The Food Bank and our sponsors have responded to the question of their role in serving others by hosting the 4th annual MLK Day of Service. Volunteers are needed to distribute bags starting at 8:30 AM on Saturday January 14th throughout the county. Volunteers are also needed to pick up filled bags at 8:30 AM Monday January 16th. All the contributions from the food and funds drive will benefit the SLO Food and the people they serve.
Organization and Individuals of all ages are invited and encouraged to participate by volunteering with the food drive. To sign up to volunteer go to www.slofoodbank.org and fill out a service form. You can also contribute monetary donations online in Dr. King’s honor. Help the Food Bank achieve the action needed to address today’s social challenges.
Recipe, a local food and beverage marketing company, is holding a Facebook promotion to raise money for the Food Bank Coalition of San Luis Obispo County. They plan to donate one dollar for every Facebook Like they receive during the holiday season.
“We wanted to support the local food bank and all the work they do. They are a natural fit for us. We represent food and beverage companies while they make sure that no one goes hungry,” said Ellen Curtis, owner and managing partner of Recipe.
Each person who Likes Recipe will have a donation made in his or her honor. Recipe’s goal is to donate $1,000 to the Food Bank, which would provide 7,000 meals to San Luis Obispo County residents. This is the second year Recipe has held a Facebook promotion for the Food Bank.
“Recipe has built a great community of food and beverage enthusiasts on our Facebook page. We think our Facebook community would want to do something good. You can’t love food without being aware of hunger. Donating is part of being a good corporate citizen and it’s the right thing to do. All you need to do is click,” said Curtis.
The Food Bank says that one in seven people in the county are food insecure, meaning that they either go hungry on a regular basis, or don’t know where their next meal will come from.
“Because of the economic situation, the need is at record highs, and food costs are also higher than ever. And because of the cutbacks in government programs, we rely on community support more than ever. We marvel at the power of social media to help people put their caring to work by doing,” said Carl Hansen, executive director of the Food Bank.
The Food Bank says the money will be used to purchase fresh produce for their Healthy Food for Local Families program, which helps provide low-income families with food assistance, nutrition education and resources.
To have one dollar donated in your name, Like Recipe’s Facebook page at www.facebook.com/recipefoodandbeveragemarketing.
You may have seen on the front page of The Tribune last week a story about the Hunger Free Communities Grant the Food Bank Coalition received from the USDA. The grant was $99, 561. That’s a lot of money for a survey. I knew when I read the article that people would have the same reaction I had when we applied for it: “That would feed a lot of people. I’d rather have the money for program than a survey.” However, this grant is far more precious to our county than $100,000 spent on a one-time food giveaway could ever be.
Edward Teller, who led the Manhattan Project that developed the hydrogen bomb, is often credited with the saying, “Knowledge is power.” The wisdom behind this grant is that it will produce knowledge of the hunger realities in our county that we could not otherwise accumulate. Knowledge based on science, not opinions, or even solely the data that is collected by the Food Bank programs is what this grant offers. Scientific data taken from in-the-field studies is power, because it brings together the best information we have as non-profits. It also surveys the resources that we have to meet the needs of this county that are not already met. It explores how we might better serve those future needs, resulting in a Strategic Plan – a vision of the future and a pathway to get there.
The most powerful aspect of this grant, however, is that it will create a unique San Luis Obispo County version of a Food Policy Council (FPC). Such councils exist in many variations in all parts of the country. It is a gathering of people representing many groups, from non-profits, education, health, agriculture, business, and religious communities. They’re interested in improving access to healthy food for our food insecure neighbors, and recommending ways to our leadership to improve our county’s food system. Imagine leaders in our county working together, learning from one another, studying our uniqueness and creating a vision. This vision makes the most of its abundant resources in a responsible way to provide local healthy food, especially for those who currently may not have access. We can accomplish here what seems to have been impossible lately at the state and national level – leaders that work together for the greater good of all. We have decided to call our version of an FPC the Food System Coalition of San Luis Obispo County.
Someone has said it takes money to make money. The same is true in grant writing. Originally, we applied for money to feed hungry people from the produce of local farmers rather than importing. Sounded like a good idea and in effect the USDA said, “We like the idea so much that we’ll give you a planning grant so that we will know these things: 1) You’ve thought it out fully as a community; 2) It is truly a county-wide endeavor with all the important stake-holders represented; and 3) That it has the sustainability to endure once the grant money been spent. We can’t argue with that, and we feel honored that the USDA gave the Food Bank and San Luis Obispo County one of only nine other planning grants awarded nationwide. What we hope will follow is an implementation grant – the next step in a two-stage process. That, of course, is much less likely now that so many seem to want to dismantle the good that the government can do for its people. Fortunately, we have benefited – and will benefit for years to come from the investment the USDA has made in San Luis Obispo County.