Paso Robles Wine Country Alliance
Christopher is the Communications Director for the Paso Robles Wine Country Alliance and leads the media and trade relations efforts of the Alliance. He works with local, regional, and national media and trade to support the organization’s mission of elevating the brand awareness of Paso Robles wines. His knowledge of the wine industry combined with more than 20 years of association management history, and destination marketing experience is a valued asset as an Alliance director. Chris has been with the Alliance since January 2007. In this new world of virtual presentations, Chris created and hosts a weekly Zoom based experience that showcases personalities of the Paso Robles wine region. Called the Paso Wine Hour, Chris interviews winemakers, journalists, sommeliers, vineyard managers, and other industry professionals to talk about varying subjects in the wine world. These virtual experiences have become a popular medium for consumers to stay connected with the Paso Robles wine region.
“Food insecurity became loud and clear in this past year and leaning in to be a part of the solution is simply the right thing to do. The SLO Food Bank brings inspiration to our community and I am honored to serve on the board.”